2013

MINNA PALMQVIST “INTIMATELY SOCIAL”

The design concept “Intimately Social” (Int.Soc.) began as a master’s project in 2007, emerging from Minna Palmqvist’s fascination with the female body; the way we perceive it, our attempts to control it, and the features we find difficult to conceal. 
By blending socially accepted body features from the fashion industry with the most intimate body secrets, she developed a unique design method that investigates the subject through ready-to-wear collections, atelier-made items, as well as art installations and video works.
Minna Palmqvist draws her inspiration from critical positions expressed through art and feminist theory, addressing the question of the exploitation of the female body in Western culture and its manipulation through aesthetic imperatives imposed by the fashion system. 
Minna Palmqvist’s sharp, critical, but also humorous and ironic attitude is transposed in a set of garments that are released every season under the same collection, “Intimately Social”, and which through their forms and shapes tell a “story” of a “meeting between our socially accepted body and the fleshy, ever-changing body we actually have.” 
As she states, her fashion reflects a “battle between how we desire to appear and what we are trying to hide. The garments emerge from intimate garment details and unwanted body shapes, which enter the fashion scene without pardon.”

Minna Palmqvist holds a bachelor's degree in clothing design from Novia University of Applied Sciences in Turku, Finland (2004), and a master's degree in Textiles from Konstfack College of Arts, Crafts and Design in Stockholm, Sweden (2007). 
After graduating from Konstfack, Minna began building her own brand under the name MINNAPALMQVIST in Stockholm. Since autumn 2011, she has worked with her own label, exhibiting and showcasing her work both in Sweden and internationally. 
In 2011, MINNAPALMQVIST was one of six nominated for the Mercedes-Benz Young Fashion Industry Awards in Stockholm. In spring 2012, the brand won the Who’s Next Young Designer Contest in the Womenswear category, and also made it to the finals of the T-Force International Fashion Awards in Guangzhou, China.
https://www.minnapalmqvist.com/